Primary logo
Use the supplied gold symbol as the Veriom identity. Pair it with the Veriom name in navigation, editorial, and partnership contexts. Preserve its geometry and colours.
Brand guide v1.2
Clarity people can trust.
Veriom makes complex software systems understandable enough to trust what happens next. The identity is calm, exact, and grounded in evidence.
Identity
Compact mark
Use the gold symbol on an Ink tile for browser icons and avatars. In compact navigation, the symbol can stand alone with an accessible Veriom label.
Colour
Neutral first. Colour with intent.
Use no more than three colours in one composition. Yellow is never used for small text on white; teal is functional, not decorative.
Space White
#FDFDFB
Primary canvas
Ink
#191914
Text and high-contrast structure
Veriom Gold
#FFD25A
The supplied logo and its highlights
Veriom Yellow
#FACC15
Actions and functional highlights
Veriom Teal
#0E6E68
Links, selected states, and functional emphasis
Stone
#6B6452
Secondary text
Stone Tint
#F4F2EB
Quiet surfaces and grouping
Light Tint
#FEF9E3
Subtle yellow emphasis
Typography
Instrument Sans carries the complete product voice.
Use it for display, body, labels, and controls. Use IBM Plex Mono only for evidence: identifiers, provenance, timestamps, confidence, and cost. Never introduce a serif.
System understanding, without theatre.
Instrument Sans / display and body
source: repository/main · confidence: 0.92
IBM Plex Mono / evidence only
Voice
Show what is known, inferred, and still missing.
Lead with system understanding and accountable decisions. Security is an important first use case, not the whole identity.
Prefer concrete evidence, scope, confidence, and limits over superlatives. Sentence case is the default. Do not use slogans as permanent taglines until one is formally approved.
Avoid fear, cyber theatre, exaggerated intelligence claims, and decorative visual effects. The product should feel like a careful instrument.